Headings –
strategic CRM, PESTEL, Competitive analysis, External & internal environment analysis, customer analysis, problem and issues
*following things to be focussed upon –
strategic CRM – culture, process, and technology
Business environment analysis – PESTEL
Competitive field how am I as a company w.r.t. to competitors (Competition analysis)
How is life after CRM is implemented?
process? what have they done? what are the issues that arise from that?
Technology – database analysis, which target, relationship marketing, privacy and customer selection, targeting tools, relationship marketing, privacy issues
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