How would you advise senior managers of brick-and-mortar stores to respond to showrooming?

This paper is for Management Information System

Showrooming occurs when someone visits a brick-and-mortar store to examine and evaluate products without the intention of buying at the store. To facilitate showroom, online retailers like Amazon.com have developed a mobile app call Price Check, with this app consumers can scan the UPC product code, take a picture of a product and Amazon.com will respond wit its price as well as prices from many other online vendors. The video below shows an example from Best Buy:

Respond in at least 5 sentences per question.
In your opinion:

How would you advise senior managers of brick-and-mortar stores to respond to showrooming? How can brick-and-mortar stores compete?
Long term, is showrooming good for an individual? Good for the economy? Both?

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