This assignment applies lessons learned in the classroom to current advertising. Students will: (1) Locate one current article that addresses an advertising or media issue from AdAge.com, or a similar publication, and; (2) Write a short paper i.e., three typed pages, double-spaced – excluding the title page. A copy of the article must be appended to the report.
Email the Professor the article(s) you are considering at least three days before your presentation date for content approval and to make sure it has not been selected by another student.
Finally, prepare an 8-10 minute Power Point presentation and be sure to wear business attire. You may include a 1-2 minute video clip to enhance your presentation.
The paper and power point presentation will include the following:
a. The reason for your selection. (Be sure to include the article’s title, the publication, the author’s name, the article’s date, your name and the name of the course on your Power Point and on your written report).
b. A brief summary of the key points of the article, why it is important and the reason you selected it.
c. A brief commentary on the author/reporter, if relevant.
d. A discussion of how this article relates to key IMC concepts and implications for advertisers, clients, and customers.
e. Your personal reaction to the article and support for your conclusions.
f. A bibliography, if you choose to check additional sources e.g., treatment of the same topic/issue by different reporters
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