Identify 2 to 3 key psychological or sociological influences that affect a consumer buying decision-making. Ensure you correctly relate the influences used to the correct type of product.

Assessment type: Report

This assessment requires you to choose a product, which needs to be any one of the following
types:
– Convenience
– Shopping,
– Specialty,
– Unsought.

Your tasks
1. Once you have chosen your Product type ensure you explain the key aspects of why the product fits into your chosen category.

2. Investigate (research) the marketing strategy and tactics used by the organisation to promote the product.

3. Identify 2 to 3 key psychological or sociological influences that affect a consumer buying decision-making. Ensure you correctly relate the influences used to the correct type of product.

4. Critically evaluate the various new methods (digital) used by marketing professional to market this product via these modern channels.

5. Justify or defend the methods used by the marketing professional in relation to their marketing strategy. Use theory learnt in the course or form additional literature to appraise
your stance on the issue.

REFERENCE LIST ensure ‘in-text’ citation and a reference list of a minimum of five sources using the Harvard referencing style. Academic literature which emphasis theory and research from Academic textbooks, academic journals. Applied literature from Newspaper articles, company websites, Company annual reports and trade journal articles.

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