Client brief (Subject Librarian Service):
1. To establish, then summarise student perspectives on the Subject Librarian service.
2. To establish student awareness of the benefits of the Subject Librarians service as part of their undergraduate studies.
3. To identify the factors that affect student decisions about whether to seek and use the Subject Librarians service.
4. To propose a clear campaign (with campaign messages) to increase the take-up of students using the Subject Librarians service.
After undertaking research into how focus groups are conducted, address the following questions linked to the client brief:
1. Identify one objective from the Client Brief and clearly justify why a focus group design would be an effective data collection method.
2. Provide a logical account of how the focus group (s) would be conducted. You should consider providing sub-headings and address such variables as: sampling method and size; venue and resources required; leading and managing the focus group; recording and evidencing the responses; etc.
3. Critique one key benefit OR one key drawback of your proposed focus group design. Draw comparisons from your first assignment to emphasis your arguments.
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