Hi there!
In this assignment, you have to read the case study and answer the following:
-What competition does the company face?
-Where does the opportunity lie for the company? What distinguishes Purely Gr8?
-What marketing objectives do you think Purely Gr8 should pursue?
-Identify potential market segments for Purely Gr8. Be sure to describe each in demographic, geographic, psychographic, and behavioral terms.
-Design a marketing mix for your recommended target market.
Attached is the assignment description and the case study 🙂
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