Prof Instruction: I want you to choose an outstanding international company. This company has done a stellar job of utilizing much of the world to its advantage and has done a good job of serving much of the world (it has been a win-win). Please tell me a lot about the company, focusing especially on their international endeavors. What do they do especially well when it comes to international business? For example, think about products, people, culture, marketing, manufacturing, distribution, universal appeal? Be sure to identify the company’s strategy (differentiate, low cost, or niche), their international strategy (international, multi-domestic/local, global, or transnational/glocal), and their approach to international business (exporting, licensing, FDI, etc.–it may be a little of all of it). The bottom line with this paper is to really dive in and try to understand why this company is SOOOO successful when it comes to international business. What have they done to build success? 4 pages but it may take a little more when you include your references, etc. Use as many sources needed.
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