From 0 to 0.25 point for making one recommendation for action
If this is not clearly delineated at the start of your write-up, you will earn no points.
From 0 to .5 point for supporting this recommendation with facts from the case
Identify the two or three facts that guided your recommendation
From 0 to .25 point for explaining the management principle(s) guiding your thinking. This may be a pointer to some reading, or a principle discussed in a previous problem
From 0 to 1.5 points for presenting your Porter analysis (I am looking specifically for a grid or table that lists out strengths, weaknesses, opportunities, and strengths.
ANY additional analysis or detail is fine to do, but NOT expected):
0 to 1.0 point for a clear depiction of the five elements of Porters analysis
0 to 0.5 point for a logical presentation of pertinent concepts and relevant facts for the analysis
From 0 to .5 point for providing both an organizational chart and timeline of ThinkCo.
From 0 to 0.75 point for connecting to and referencing this weeks readings (be sure to properly cite
materials and provide references to those materials).
From 0 to 0.25 point for quality writing. This includes:
Vivid, direct prose with few adjectives and smart verb choice
Proper spelling, use of punctuation and sentence structures.
Keeping at or below the word count
https://www.mindtools.com/pages/article/newTMC_08.htm
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