Industry Analysis : Transportation

This is a business presentation about industry analysis

this is what i need
agenda
 Introduction (history, main trends, etc.) – get this from Industry Survey
 SPELT analysis– use the textbook
 Market segmentation, demographics, and customer preferences
 Major competitors and market share
 Industry relative to Porter’s 4
 Comparative UPDATED financials of the major competitors, including ratios based on current balance sheets and income statements, explaining what they measure and what it means in terms of the industry’s performance compared to other industries
 SWOT analysis
 Strategic recommendations for the industry (naturally flowing from your SWOT

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