International Business

LO4: D1 evaluate the reasons for and against a specified business operating internationally (Toyota) To achieve a distinction, you must evaluate the reasons for and against Toyota operating internationally.You should build on your analysis from M1 and to reach a judgement or conclusion on the reasons for and against Toyota operating internationally. You are advised to draw upon your research to provide you own opinion on the matter. You should use contrasting businesses to illustrate the point that different circumstances and situations can result in different conclusions E.g.:A key benefit to Toyota of trading internationally is access to new markets and increased market share becauseHowever, access to new markets and increased market share would not be a benefit to a contrasting business such as BT because BT sells only to British consumers and already monopolise the UK telecoms market with 32% market share (Ofcom, Jan 2016). Phrases to consider: In the short term/ in the long term To a greater/ lesser extentTo conclude: The benefits and drawbacks of international trade vary from business to business and depend on The most significant drawback of international trade for Toyota is however this is outweighed by the benefit of. evidenced in. The greatest risk of international trade for Toyota is Toyota should be able to overcome this if they continue to

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