International Marketing

** Regarding the paper attached which is “MALAYSIA BUSINESS ENVIRONMENT RISK INDEX” I need to do the presentation and explain these seven criteria from the table for Malaysia and writing a speech and explaining HOW and WHY I gave them this weights and ratings. These are the seven criteria: 1. Monetary Inflation2. Balance of Payment/ Trade3. Enforceability of contract4. Bureaucratic Delays5. Communication Technology6. Local Management/ Trained Manpower7. Professional Services, Intermediaries, Suppliers, and Contractors I need to present these for a maximum of 2 minutes so please write a speech for a maximum of 2 minutes. ** EVALUATING INTERNATIONAL MARKET INVESTMENT OPPORTUNITIES USING MARKET-SCREENING PROCESSES: Usually, due to the huge investment risks associated with the internationalization of businesses, one assessment process alone is not enough to make an investment decision in International Marketing. Companies usually conduct a second (and sometimes even a third) assessment process before making a final foreign investment decision. As a result, you will assume that the favourable macro-environment of the country you have selected in Part 2 above is not enough to make the final foreign market-entry decision. So, in your group, evaluate the International Market Investment Opportunities in each of the 3 countries with the Business Environment Risk Index (BERI Index) model in order to confirm if the selected country is really the best out of the 3 countries to internationalize your brand into. a) Use a separate BERI Index sheet for each country. Discuss and analyse the 15 criteria in the BERI Index sheet. Give ratings of 0 to 4 to each criterion based on what you find about it in each country.(b) Multiply the rate you have given for each criterion with the weight of that criterion to get the BERI index for each criterion.(c) Add up all the indices to arrive at the Overall BERI Index for the country. The decision rule (provided to you in the lecture slides and on Moodle) is that the country with the highest Overall BERI Index score is the best foreign market to enter.

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