Is there anything about it that the brand identifies as part of their differentiation in the market?

1. Briefly discuss Hotcheetos’s(not packaging) attributes (include quality and features.)

2. Describe the package design (not label). Is there anything about it that the brand identifies as part of their differentiation in the market?

3. Why do you believe the name and logo were chosen?

4. Create a product mix diagram that can fit on one page. This portion will be graded for visual appeal, so please take time to create a piece that you would be able to submit to an employer.

5. Choose one of the brand development strategies your brand practices (i.e. line extension, etc.) Provide an example that justifies your choice.

6. MLA citations

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