For this case, you are going to take Jolly Cola and find something that you feel should be addressed if you were working in this company. It can be changing consumer behavior, brand image, segmentation, perhaps how to use Netnography to get closer to the consumer, how to adjust the positioning through the marketing mix to improve their situation, or some other topic like expanding to a new market (where and why). Choose something that is interesting to you and will help you to hold your interests.
Some questions that may be relevant and can perhaps get your ideas moving but do not all need to be answered: Do they need to change the overall communication? What is their focus? Should they use nudging and how? The target market who are they and why? Is there some type of product development that could make them relevant in the country you focus on?
You need to find your own sources. You need to do an analysis that should not be a major part of your paper but supporting how you address the problem and solution (put it in your appendix and refer to it if you have used it). Use the Crack the case format and back up and link it with the analysis you have done (and placed in the appendix).
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