This Assignment is to be done on Lemonade Insurance (NYSE: LMND)
Assignment: Guidelines
To understand what is expected in the assignments, be sure to examine the Assignment Example; it is intended to give you direction regarding the structure and content of your assignments.
As indicated previously, your assignments must be divided into predetermined sections. It is important that you fully understand what is expected in each section. To help you, each section is described below.
Executive Summary
As its name suggests, the Executive Summary should summarize the documents contents. While this may seem obvious, far too often an executive summary introduces a document rather than summarizing it. To avoid this, it is imperative that you keep in mind that an executive summary should stand on its own. Think of it as a thumbnail image on a website. The goal in displaying a thumbnail is to reduce the download time or to allow you to see multiple images simultaneously. If you like one of the images, you can click on it to see a more detailed (i.e., higher resolution) version. The same goes for an executive summary. It should provide a rough idea of the documents contents but should save the details for those who are sufficiently interested to read the entire document.
It is essential that the Executive Summary not be too long. Actual length often depends on the length of the document being described. It also depends on professional norms. That said, it would be unusual for an executive summary to be more than 10% of the entire document. And more often than not, it would be closer to 5% of the overall length, particularly when there is a word limit on the length of the overall document (as is the case with your assignments).
Introduction and Company Overview
The Introduction and Company Overview should introduce the reader to the report. Since your report is focused on a single organization, among other things, it should introduce that organization. In the first two assignments, the organization will not need much of an introduction, since the marker will have read the case on which your assignment is based. But in Assignment 3, you cannot assume that the marker knows anything at all about the organization. For this reason, it is essential for you to provide sufficient context to make sense of the subsequent sections. Toward this end, you may also need to introduce the organizations industry.
Author(s) of analytical documents often discuss the limitations of their report. This may happen in a separate section toward the end, or even in the conclusion. However, because you are not required to provide a conclusion to your report, you ought to discuss any limitations in your Introduction and Company Overview. While you need not go into too much detail, you should at least identify the sources or assumptions on which your report depends. Additionally, you should identify the sources or information that would enable you to provide a more detailed or more confident analysis.
Mandate
In Lesson 1 and Lesson 2, you will learn about organizations mandates. Briefly, an organizations mandate describes why it exists, what it hopes to accomplish, and the limits to what it will do. Every organization has a mandate, and many make their mandate, or at least a portion of it, explicit in the form of a mission statement, vision, core values, etc. However, as you will learn, these public declarations often have more to do with window dressing than guiding the organizations actions. The publicly stated mandate is not always the same as the assumed mandate. It is important to recognize this distinction, for it is the latter that you are to provide in your assignments, not the former. If you find that the organization does not have a mandate, then your role is to ascertain what the Mandate is from the information provided or you have obtained.
In your assignments, your Mandate should be divided into four elements. The first is the Mission Statement or Core Purpose. The second is the Vision and/or Major Goals. Third is the organizations Core Values or, alternatively, its Guiding Principles. The final element is the Stakeholder Analysis.
Each of the foregoing should be kept relatively briefeven briefer than they might be in reality. So while some organizations might have lengthy mission statements, your Mission Statement or Core Purpose should be no longer than a couple of sentences. The same is true of the Vision and/or Major Goals. Ideally, an organizations vision will be quite detailed. However, you should need just a few sentences to convey your understanding of what the organization hopes to be and/or accomplish in the long term. This also applies to the organizations major goals. If your organization has more than a handful, you need include in your assignments only the five or six that convey the most important outcomes.
As with the other elements of the mandate, the Core Values/Guiding Principles should reflect
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