Use the business combination below to write a marketing justification for the purchase with academic writing expectations in mind. What is the benefit for the company, how will this impact marketing, established customer base, industry same or similar, competition, what is to gain?1200-1500 words.Nvidia’s purchase of Arm for $44 billion. Nguyen, T. D., & Trang T.M. Nguyen. (2011). Firm-specific marketing capital and job satisfaction of marketers. The Learning Organization, 18(3), Bondarenko, V. A., Demyanchenko, N. V., Ivanchenko, O. V., & Mirgorodskaya, O. N. (2017). Role of staff marketing in increasing business performance. European Research Studies, 20(3), 320-325. Ya-Hui, L. (2012). The influence of intellectual capital on global initiatives. Vine, 42(1), 129-144. berg, C. (2014). Customer relationship challenges following international acquisitions. International Marketing Review, 31(3), 259-282. Salama, A., Holland, W., & Vinten, G. (2003). Challenges and opportunities in mergers and acquisitions: Three international case studies – deutsche bank-bankers trust; british petroleum-amoco; ford-volvo. Journal of European Industrial Training, 27(6), 313-321. Prescott, J. E., & Smith, D. C. (1987). A PROJECT-BASED APPROACH TO COMPETITIVE ANALYSIS. Strategic Management Journal (1986-1998), 8(5), 411. Smith, D. C., Andrews, J., & Blevins, T. R. (1992). The role of competitive analysis in implementing a market orientation. The Journal of Services Marketing, 6(1), 23. Zahra, S. A., & Chaples, S. S. (1993). Blind spots in competitive analysis. The Academy of Management Executive, 7(2), 7.
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