In our forum this week, discuss the acquisition of 21st Century Fox by Disney from a marketing standpoint, see the link below. Given Disney’s history and US market, focus on how marketing will need to improve with the purchase of Fox films. Discuss the purchase form a marketing view, what is Disney trying to accomplish, how will the two cultures merge successfully, how will advertising/marketing change, what challenges (Covid19) you perceive might develop, and other relevant issues.Rao-Nicholson, R., & Khan, Z. (2017). Standardization versus adaptation of global marketing strategies in emerging market cross-border acquisitions.International Marketing Review, 34(1), 138-158.Quinn, L., Dibb, S., Simkin, L., Canhoto, A., & Analogbei, M. (2016). Troubled waters: The transformation of marketing in a digital world. European Journal of Marketing, 50(12), 2103-2133.Javalgi, R. G., & White, D. S. (2002). Strategic challenges for the marketing of services internationally. International Marketing Review, 19(6), 563-581.Rundh, B. (2011). Development of customer value in a supply chain: Managerial thinking about strategic marketing. The Journal of Business & Industrial Marketing, 26(4), 260-272.https://www.cnbc.com/2018/09/25/michael-kors-to-buy-versace-laying-claim-to-european-luxury-market.html
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