The assignment must be a minimum of one full single-spaced page (no upper limit), plus APA citations with at least three sources; however, it can be as long as you need it to be, as it requires detailed explanation.
Go to the Claritas website, see specific link below to reach their zip code look up tool. Type in a zip code of your choice and find out what PRIZM clusters predominate in that geographic area.
https://claritas360.claritas.com/mybestsegments/#zipLookup
a. What do the findings tell you about the overall composition of potential customers within that zip code?
b. Based on the array of clusters represented, what kinds of start-up businesses might flourish within the geographic area? Why do you believe those businesses in particular would be successful?
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