The questions are based on Huamis new Amazfit -X smartwatch. The weighting of marks for each question is identical (10 marks) and responses for each question are limited to a maximum of 500 words. While the questions are clearly divided to facilitate your answers, you should treat thisassessment task holistically from a strategic perspective. That is, your responses shouldremain synergistic throughout and be structured to offer the product a comprehensive insightinto appropriate application and practice relevant to its current situation. You are expected to go well beyond repeating information and must show application of theory, critical analysis, strategic insight and structured thinking. Each response (question) has a maximum limit of 500 words which must be adhered to.Please focus on explicitly responding to what you are asked to do, and in the mannersuggested. Tables, figures, images and diagrams are welcome, and they do not form part of the word limit. Point form, sub-headings and similar elements that allow you to remain concise (but clear) are most welcome and encouraged. With regards to referencing, you should reference your work if necessary, although it is recommended that you rely on your own learning and acquired knowledge in responding. Please read the attached case study for more instructions. The case study file also contains the questions and the stimulus that you will be analysing. IMPORTANT:I will also be providing the lecture notes that you are required to adhere to – make sure the applied theory adheres to the content shown in these lectures. The main focus is on the four P’s of the marketing principles (product, place, price and promotion).
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