Students are required to submit a 3- to 4-page report on an article related to international marketing. Most articles can be downloaded and analyzed from the major business periodicals listed above in “additional materials and sources” (periodicals such as Business Week, The Wall Street Journal, The Economist, Financial Times, The New York Times, Forbes, among others).
Articles should address the following:
a) The central message of the article, outlining any problems, challenges, opportunities or other issues raised in the article.
b) Conclusion and recommendations, solutions or important lessons that can be drawn from the article
Online articles: Attach or show clearly the web address link to the article.
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