Please review ontela case B and read Video content in word document then answer the following questions :
Part B: After watching the video for Part B, Individually answer and discuss the following questions.
1. What variables most strongly distinguish the clusters from one another?
2. To what extent does the demographic and media use data line up with our earlier analysis?
3. Based on our analysis so far, what are the benefits and drawbacks of doing persona development before quantitative cluster analysis versus cluster analysis before persona development?
Also helpful book is Disciplined Entrepreneurs 24 steps to a successful startup by bill Aulet.
Please answer correctly the questions to not say general things
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