This assignment will require you to put together a sales pitch and campaign budget directly to a CEO or upper management team. I want you to construct a paper that focuses on a specific campaign for a website of your choice that includes a proposed budget, time-frame, and project ROI (Ex. This PPC campaign will cost this much, take this long, and we project these results based on our research shown today).
EXERCISE DETAILS
1) Choose a company that you would like to pitch your services to. For this exercise, you will be selling your services to upper management of the corporation you choose as your potential client. Clarify what is most important for your client. What are key performance indicators for this client (Leads, Sales, Sign-ups, etc)? What does your potential client need and why do they need it? Avoid industry jargon like CPC (cost per click), Page Rank and SEO unless you explain exactly what it is and why your company/client needs it. If you don’t think your case study company would benefit from PPC, choose another company that would.
2) Put together a mock-up of your proposed tactics (focus on PPC), the budget for your offer, and the time-frame for your services. Remember that we are pitching our services to upper management who cares much more about the bottom line return on their money invested in the campaign than fancy tools or rankings. For example, stress benefits like easy tracking and low cost per lead. Be sure to research keywords, competitors and opportunities with your spyfu.com membership. For those of you who would like some guidance on how much to charge,
visit http://www.seomoz.org/blog/seo-pricing- costs-of- services
Format: Please submit your response as a Word document using proper APA guidelines. This paper should be in APA format with a title page, abstract, references, etc.
References: Make sure to integrate a minimum of three references from your readings and research into your assignment. Consistent with APA guidelines, all three references should be cited in the text of your document and listed in a References section at the end of your document.
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