In Chapter 12, you learned about various pricing concepts that firms consider when choosing a pricing strategy. In your paper explore your own perceptions of pricing.
Consider the following products:
A diamond ring
A haircut
Plumbing services
For each product, answer the following questions:
1. What are the non-price attributes of this product?
2. How do these non-price attributes contribute to your perception of the price of the good?
3. How do organizations reinforce the focus on non-price attributes?
you can access chapter 12 at https://ng.cengage.com
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