Project Overview:
You will research the topic assigned and create a summary of the information you have collected to answer the requirements listed below.
Objectives:
1. Research online how to do product/service marketing on-line.
2. Rank the options and propose a solution using those methods.
Standards:
1. This is to be presented as a business report to management
2. The summary can be a PowerPoint (2 pages) or a pdf document (1 page).
Requirements/Task(s):
The following information is input to your decisions:
o Your customer base is 75% mobile and 25% desktop.
o After 1 year you must generate 4,000 visits per day.
o Your conversion ratio is 25%.
What business decisions need to be made and presented in your report? What is your time frame and $ budget? Use 12 months.
Record your research:
What sites did you use to make your decisions about marketing? Pick a citation format and document all the web sites you used. (An additional page not part of the report)
Report on you research:
You may use a standard report format (1 page) or a PowerPoint (2 Pages) to make your case. Content over style, this is a business report not a fund-raiser.
Time Management:
Management is terribly busy they have given you a project with just 8 hours of your time allocated and less time would be better. Record your time spent and include it in your report.
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