I need help with my Methodology ( Research methods) section for my dissertation. I will attach as well part of lit review I am not really happy with it. This should be a high quality review of the methods, with different analysis. Next I add the structure of this part that my supervisor want to se:Research MethodsIntroduction and discussion on appropriate paradigm (Qualitative vs Quantitative)3.1 PhilosophyPositivism/Interpritivism/RealismWhat are they? Which one is most appropriate for your work? Rational for why it is the most appropriate.3.2 ApproachDeductive/InductiveWhat are they? Which one is most appropriate for your work? Rational for why it is the most appropriate.3.3 DesignCase Study/Interviews/Focus Groups etc3.4 SamplingWhat are the methods available? Which one is most appropriate for your work? Rational for why it is the most appropriate.3.5 Ethics3.6 LimitationsGeneralizability? Others?3.7 Reliability and Validity Next I am adding comments about my lit review, so this may help you to not do the same mistake: ”Please see attached with some comments.In general this is looking good. It is fairly descriptive at times and would benefit from a higher level of criticality and letting your perspective come through further. For instance, rather than describing what someone has said e.g. “Smith postulates that the use of AI impacts on consumer loyalty…”, which doesn’t let the reader know whether the writer agrees or not, you could instead write that “the use of AI impacts on consumer loyalty through…(Smith 2017)”. ” I attach an example of a dissertation as well.I attached my research methods assignment, this may help as well. After this my title and research questions were changed! My research questions:What is the impact of artificial intelligence on brand attitude in e-commerce?How do innovative e-commerce trends and artificial intelligence influence consumer behavior in UK market?How do the latest achievements in artificial intelligence contribute to the development of organisations in e-commerce?
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