Here are the 2 visual text videos.
Old Commercial(1980): https://www.youtube.com/watch?v=EejjyskdXPo
New Commercial (2020): https://www.youtube.com/watch?v=5Uu3hJ4rjSI
Overview
In this project, you will rhetorically analyze two visual arguments (also referred to as visual texts or texts). By analyzing these visual texts use of rhetorical strategies and appeals, you will develop a complex understanding of how these texts function and advance their argument.
Your rhetorical analysis must advance a claim about how these texts function as a persuasive argument and the degree to which their arguments are effective or ineffective for their intended audience. That is, this paper must have a thesis claim about the effectiveness of the arguments that is consistently supported through textual evidence and analysis that explains how the arguments are made.
The visual arguments you are working with will NOT be included in the paper. The reader is relying on you to adequately describe the image(s) you are using.
Project Requirements
To be successful in this assignment, you must:
make a thesis claim which argues for or against elements of how each text is (or is not) effective
present an effective summary of the texts being analyzed. (Note: even though a summary is an integral part of the assignment, it should not become your main objective.)
include sufficient supporting evidence drawn from at least five secondary sources
apply rhetorical analysis terms and strategies learned in class (ethos, pathos, logos, and Kairos).
include a discussion that connects the different elements of your rhetorical analysis to your thesis claim
include a conclusion paragraph to summarize and synthesize your thoughts
use language, mechanics, and conventions that consider audience and enhance clarity
use appropriate documentation (i.e., citation) of the secondary source (both in-text and in the Works Cited page)
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