Search for an ad that you feel that objectifies a particular gender. 1. Identify who is the target audience for the ad. We typically describe target audiences using four key market segmentation areas: geographic (where does the target live?), demographic (gender, age, income, ethnicity, education level, etc.), psychographic (adjectives that describe the audience – how do they look at life?), and behavioral (what is their purchase behavior for the brand? heavy user, light user, competitive user, swing user?) 2. Are there concepts in the ad that the target audience could find objectionable? Are there concepts in the ad that people other than the target audience could find objectionable? 3. How could this ad be revised to be less objectionable and still resonate with and be relevant to the target audience? Write every answer next to their number.
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