Select a business in a consumer products industry. It can be a current business in the Gulf region, or it can be a concept for a small start-up. However, you cannot choose a company which you already discussed in one of the DQ. You also cannot work on a product / service which the company already markets in your countries. The assignment is not about describing what some company already does. You must choose something which the company does not currently market in either of your countries. The assignment is for you to think about how to do things.