Strategic Management This paper must be FREE OF PLAGIARISM. Its sources must be from websites only. HARVARD reference style 1650 words Do not call me, only emails or text. Assessment Criteria Assessment is conducted by reference to the following: 1. Following the instructions, e.g. addressing the questions as outlined and using the correct format for submission: 10%2. Accuracy in referencing of sources and in preparing a bibliography: 10%3. Theoretical concepts investigated and reflected accurately: 20%4. Practical examples correctly applied to the theory: 20%5. Depth and breadth of overall analysis: 40%Assignment Specification: a) Using ONE of companies listed below (TAYTO), critically analyse the business unit strategy (SBU) employed by the company for ONE of its products offerings;Tayto b) Conduct a BCG matrix of its product portfolio giving an explanation of your rationale for each product categorisation; c) And present two options for diversification as a means of expansion for the company, giving due consideration to its internal capabilities and core competencies.TaytoTotal: 100 Marks
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