CASE ANALISYS: In relation to the attached case entitled: ‘The US Airline Industry in 2018 ( from Grant’s Contemporary Strategy Analysis, 10th edition, pp. 403-414) please answer the following:1. Assess the attractiveness of the US Airline Industry in 2018 using Porters 5 Forcesmodel and any other models you consider relevant. Include a diagram in youranswer outlining key points. What are the main challenges facing the industry? (60%)2. Consider whether and how profitability can be improved in this industry lookingforward? (30%)3. What have been the limitations you faced in applying any model(s)? (10%)
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