Assessment Details
The first assignment of this module is an Essay (to be written and submitted individually) on a strategy failure of a real company. Based on a FT (FT.com) news article, select a company that is facing a failure/decline and analyse possible reasons of its strategic mistakes. The task requires demonstrating the following:
providing an overview of a company strategy
explaining what is meant by failure/decline
analysing the possible reasons of failure/decline
suggesting how this could be avoided.
It is essential to include relevant academic literature into the discussion. The news article(s) must be included in the references list. Applying strategy tools is NOT required for this task.
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