Business Proposal:
Short- and long- term goals: Short- and long-term business goals are attainable and time- bound.
Target market: Clearly identified by demographics and product/service meets needs/wants of target group
Strategies and Action Plan:
Product: Clearly evident what product/service is being provided
Price: Includes the pricing structure and explains why/how these prices were determined
Place: Location is very convenient for target market
Promotion: Promotional material makes target market clearly aware of what the product/service is, what it does and where it is available
Position : Unique selling position (USP) in the market clearly determined
Budget (income statement, costs, returns, accuracy):
Income statement is complete and demonstrates a reasonable return on investment (ROI); all calculations are accurate and accurately categorized.
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