You need to carry out in-depth research into the brands target market (who they are, their likes/dislikes, their levels of personal disposable income etc.) using market research databases e.g. Mintel reports, WARC and TGI. You then need to look at the brands themselves, their brand values and competitive positioning in the market before going on to discuss their application of the 4Ps product, price, place and promotion. The key to getting a good mark on this is to prepare a comparative analysis.
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