The Basics of Marketing
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Choose an existing product or service (not the same as your Course Project) and write a one-page summary that answers the following four questions.
1. Who are the target customers?
2. What do the target customers want?
3. What other products, companies, or disruptive technologies is it competing with?
4. Does the company that produces it have a customer-focused culture? If so, how? If not, how would you recommend it do so?
Please follow APA 6th edition guidelines), including a cover page, references page, in-text citations, Times 12-point font, double spacing, running head, page numbers, and so forth.
Every draft (and the final version) of the assignment must be formatted per APA 6th edition guidelines, written in the third person, and include the following:
Running head
Page numbers
Double-spacing
Times New Roman, 12-point type font
Headings and subheadings
In-text citations
Title page
Table of contents page
Reference page
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