This is an extension to the prior paper, no title is needed just content, it comes before the literary review just received.

Explain 3 of the potential concepts that Amazon Web Services could use. For these 3 concepts, I would like to use changing its value chain through M and A or alliances, developing its own new and unique market through BOS (Blue Ocean Strategy) and improving its relationship to society and the environment through better CSR strategies – 650 words
Within that recommended strategy for the desired future, which ONE concept do you recommend Amazon Web Services focuses on, as its number one priority? What is your argument for your recommendation? The recommendation will be on alliances but the references need to be different to the ones just provided for the other paper. – 700 words
(30% of the marks)

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