LENGTH: 500+ words
CONTENT: An essay that examines the visual, textual, and rhetorical elements of a website of your choice.
DIRECTIONS: Try to have fun with this assignment; use it as a chance to explore how the maker(s) of the website use visual images and text to convey specific messages.
First, determine the websites point. Then, develop a thesis statement around which you will structure your essay. You will analyze how elements in the website support its main point. Analyze specific elements such as:
Tone & Mood
To what emotions is the website trying to appeal?How does the tone reflect the attitude of the website toward its subject matter?
Color
What are the dominant colors?How rich are they?Light or dark?
Text
How much text is there?Where is the text located?
Product (if applicable)
Where is the product placed?
Objects/ Sizes/ Designs/ Logos
How much space is given to each part? What is in the most eye-catching place? Where are the objects placed in relation to each other? Why?
You can go beyond these elements and explore anything that seems relevant.
GRADING/ESSAY REQUIREMENTS
Content
(1) Create a clear thesis that sums up your analysis. Can be at the beginning or end of the essay.
(2) Include the websites its main idea or message. Also, identify the product or idea that the site is trying to sell. State the sites sponsor.
(3) Identify the target audience of the website. Be specific.
(4) Identify and explain how the website appeals to its audience through visual elements. For background on the uses of Visual Rhetoric, refer to the Purdue OWL video,Purdue OWL: Visual Rhetoric (Links to an external site.)
or to what we’ve previously discussed about visual analysis.
Development
Include examples to support your points on tone, color, etc., whether that might be details such as color, design, or images, or short quotations from verbal elements of the site.
Citations/MLA Style
(1) As added evidence and illustration for your argument, include two images from the site in your essay. In-text citations are necessary here.
(2) Include a Works Cited page at the end of your essay. See MLA Works Cited: Electronic Sources, https://owl.english.purdue.edu/owl/resource/747/08/ (Links to an external site.).
(3) Follow MLA style; it should be typed, numbered, double-spaced, have one-inch margins, a title, and all relevant personal information on the top of the page.
Organization
At least four (4) major paragraphs.
Writing Quality
Grammar accurate, clear, eloquent, etc.
Tone
Write to an audience of your English 1301 peers and instructor.
Length
Aim for at least 500 words.
Website of choice www.espn.com
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