Read: Towards a Holistic Perspective of Customer Relationship Management(CRM) implementation: A Case Study of the Housing and Development Board, Singapore. /content/enforced/109166-co_SCM-530-MBOL1-2020FA2/Holistic Perspective CRM.pdf Then provide a 2-3 page detailed description of the lessons learned from the case study and include the impact of CRM on customer loyalty in the hotel industry.
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