Create a multimedia project that provides an in-depth analysis of one transmedia product and how that product extends its core media text. What are the strategies and justifications for the expansion? The “core” in focus is going to be “The Matrix” (1999 film) and the short film “The Second Renaissance” (2003 part I & II).
The project should detail three main analytical areas:
what is the narratological relationship between the core and its extension? Use the methods suggested in the Jenkins and Thon articles to provide a narratalogical analysis of how the two properties share, extend, or modify their storyworld(s) and characters.
what is the corporate/management strategy for the extension? How does the franchises corporate parent shape the core and extension? How is audience participation managed?
What does the extension platform offer in terms of production, distribution, and synergistic advantages?
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