Written Assignment = 100% of grade (there is only a written section now)This is an opportunity to get creative and show of some of your early marketing skills.Review the “Real Marketing: When Dialog Gets Nasty article (pg. 91 of our text books).Use this scenario as a basis for your work for this assignment.Assignment / Project – In a minimum of a 900-word typed essay you will need to:Describe A Real-World Incident**(please use the following as a guide to break up your plan into sections) **20 points – Identify an incident where a customer (or group) shared a negative experience they had with a company to the public10 points – Describe the scenario 10 points – Note the marketing tools that were involved in this process(You will need to research a scenario either online or in a publication. Please use proper citation when crediting your source)10 points – Describe how the company handled the “complaint”. If the company’s reaction is limited, be sure to note the details of their response.INCLUDE – Your Marketing Plan (overview)20 points – Describe how you (in your new Marketing Manager role) would handle the customers or groups issue.20 points – Which marketing tools (i.e. the 4 Ps of Marketing) would you use to deal with this issue? Be SURE to be detailed and use different methods/concepts in your marketing approach.10 points – What may you do differently in the future to avoid this from happening?Please reference any marketing definitions, terms, strategies or techniques that we have used in class. Please use Contents of a Marketing Plan on pg. 57 of our text to guide you and help you outline your response. There is a more detailed version on pg. 603 of our text as well.Please cite your sources if you directly use any information / data from a source (internet, text, periodical…). This does not have to be APA or MLA format but as long as you acknowledge the author/source.
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