Week 1: Value Creation and Customer Engagement
What is a market offering? Give a recent example of a market offering that has satisfied your need or want with APA references
Remember that there are three posts, Posts must be substantial and significantly contribute to the discussion to earn full credit. Each discussion should be at least 6 sentences or a paragraph with APA references.
Response to Britney:
According to Vskills.in, market offerings are some combination of products, services, experiences, or information offered to a market to satisfy a costumer wants and or needs. Market offerings not only are physical products but can also include services such as intangible like activities/benefits offered for sale but have no ownership. Examples of service market offerings are airline services, banking, hotel stays, taxi services, and more. A recent example of a market offering that has satisfied me was Verizon. I recently wanted to upgrade my phone about a week ago and Verizon was offering a trade in value for my previous phone, in which the trade in value would go towards the new phone so that I could pay less. This not only helped me to get rid of my own phone, but I was able to receive money for my phone I used for two years and save $440 on purchasing a new one
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