college level; case study analysis report; 8-9 hours; 1-2 pages (however much is needed to fulfill assignment); single spaced
“Your assignment is to write a business report using the techniques of a Case Analysis as presented below. The case assigned is VHE. You will write from the perspective of a consultant hired by the Management Team. The consultant will consider the facts and issues of the case through an analysis to arrive at possible courses of action. Additionally, the report must arrive at a recommendation. This report shall be addressed to the CEO [note: this is your audience].
Report Format: The report shall consist of five headings: 1) Executive Summary; 2) Introduction; 3) Analysis; 4) Possible Courses of Action; and 5) Recommendation. These are to be used as headers for the separate sections.
Executive Summary: This section should highlight the main points of your report, including a brief summary of your analysis, specific possible courses of action presented, and your recommendation. This is not merely a summary of the case. This should be the last section written but also the first section presented in your report. This should be written separately from the other sections. This should be single-spaced, Times New Roman 12 pt. font and should be a minimum of half a page and a maximum of one page.
Introduction: In this section, you should offer a brief summary of the case. Remember, you are writing to the CEO who is already familiar with the details of the case. You must include a purpose statement that clearly identifies and directly states why the report is being written. o A generic example: The purpose of this report is to identify the issue, present facts, consider courses of action, and make a recommendation. o Customize this example so that your own purpose statement is specific to the actual case for this assignment.
Analysis: This section should contain the facts and relevant information associated with the case. This is not a summary or retelling of the case but a critical assessment of the case. You may use examples from the case as evidence to support your analysis. Your analysis will form the basis for the courses of action you identify in the next section.
Possible Courses of Action: In this section, you are expected to present at least three possible courses of action that the CEO should consider to address the key issue of the case. Remember, these choices must make sense in light of your analysis in the preceding section. You should assess the pros and cons of each of your identified courses of action.
Recommendation: In this section, you will clearly identify, justify, and support your definitive recommendation to the CEO. Your recommendation shall be drawn from the options presented in the previous section (i.e., Possible Courses of Action).”
***Instructions provided by my professor***
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