Retailers use the Four Ps (Product, Placement, Price, Promotion) to help consumers make product choices. In this assignment, you will describe how the four Ps are used to impact top-selling and low-selling items.
1. Visit a retail store and identify what you think is a top-selling and a low-selling product.
2. Apply each of the Four Ps to explain how you reached your decision for both products.
3. Answer: What clues do the four Ps provide as to how the item sells in the store?
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