What difference is there between investors and the general public?

Assignment instruction attached. required reading attached. Paper scoring guide attached. Please provide a real-world example (per the scoring guide) Unsure how many resources will be needed, but please try to utilize the ones attached.
assignment details:
What difference is there between investors and the general public?
What role do investors play in the evolution of capital markets?
What role do financial institutions play in the capital markets?
What role do governments play in the capital markets?
What are the primary factors that influence decisions regarding the capital structure of corporations?
How do these factors change over time?
What markets do we refer to with the term “capital markets”?

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