please find the question below it is a question from the tutor regarding the discussion in strategic management in healthcare it is done by you last week so please answer this question and we must use critical analysis Respond to peers posts (200-220 words ). Your answers must use an academic tone, be evidence-based and supported by relevant literature, and if I agree or disagree and use critical analysis and reflection. UK writer it is very important. You raise some important points in relation to the directional strategies. What do you think about the name and brand change from International HIV/AIDS Alliance to Frontline AIDS (information here)? Changing the name and brand of an organisation with a high brand recognition is a big directional change. Do you think Frontline AIDS better reflects the drivers of change that are outlined in the situational analysis case study? In your opinion, when is it necessary for an organisation to take such a step to change the name and branding of an organisation? What do you or others think?
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