What does Amy Cuddy do to gain the audiences attention & interest?

Watch the following TED Talk:

Now answer the following questions (at least three sentences each) about the introduction (the first 3-4 minutes):
1. What does Amy Cuddy do to gain the audiences attention & interest?
2. How does she establish credibility & goodwill?
3. How does she state the purpose?
4. How does she preview the speech?
5. According to our textbook, is her introduction effective? Why or why not? Explain using concepts from chapter 9.

After watching the conclusion (the last 3 minutes), answer the following questions (at least three sentences each):
1. How did Amy Cuddy prepare the audience for the end of the speech?
2. How did she summarize and close?
3. Did she end with a clincher? Describe it.
4. According to our textbook, is her conclusion effective? Why or why not? Explain using concepts from chapter 9.

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