“What is a good business design?” Evaluate the quality of a business-how well is it designed?

I have to choose any business I want that has to do with design as well (eg. Apple, Smart Car, etc)

Evaluate the quality of a business-how well is it designed?
Evaluate the business the business model, consider more than just the financial side. Evaluate the business form a designer’s perspective (include elements of business evaluation such as, swot analysis, market analysis, etc). Consider the following framework for atributes to address in your evaluation: Desirability (human), Viability (business) and Feasibility (technical) –> innovation.

What are the conventional or unconventional sources of money (Jane Jacobs)? what type of revenue model do they use-unit sales, advertising, transaction, franchises, utility, subscription, transaction, professional or licensing fees? Does it have a “total” design- of its products, advertisement, people and buildings (Foster and Watson)? What is the history of the business, the market context, or use of their products/ services?

Assignment requirements: 1. description of what the business does 2. description of its desing, use images or diagrams if appropriate 3) evaluation of the quality of its business design.

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