Please answer the questions. A paragraph for each will be enough.
1. What is the most important factor when assessing a media companys digital strategy (or business model)? Think about all of the factors we’ve discussed thus far (defining a UVP, understanding customers, reaching new and old customers, etc.)
2. Where would put the Skimm and News Reporter on Digital Strategy Map? Defend your answers.
3. We talk a lot about tangible resources like finances when discussing a media companys assets and ability to transform and compete in a digital world, but as this weeks lectures showed us, intangible assets are crucial as well. In this weeks reading, Ball discusses the cultural ethos at Disney and Nintendo. How do you think organizational culture plays out as a capability for successful digital media companies (feel free to use Disney, Nintendo, or any other media company as an example to illustrate your response).
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