Have you ever wondered how corporations such as CBS, BMW, Apple, or IBM establish their corporate images and how important these company images are in promoting their respective franchises? Where do company logos and the corporate identity system come from and how does it evolve?
Your assignment is to research the history of a well-known companys corporate identity system and their logo and to write a 5-page paper in support of your findings.
Your paper should include the following:
Description of the logo/identity of the company you have chosen.
History of the company and the development of the logo/identity.
How the identity system and logo has evolved to reflect society.
Who the designer(s) were.
What is unique about the logo/identity?
What is recognizable about the branding?
How has technology influenced the evolution of your company and the development of their corporate identity/logo.
Your paper is to be set up in the following manner:
APA or MLA format with citations.
A bibliography with a minimum of 5 references.
Five pages, double-spaced, 12 point, Times New Roman.
Cover page with your name, Title of the paper, Class name, Professor Dodson’s name.
Scholarly research (ie. no Wikipedia).
One inch margins.
Saved as a PDF file.
Posted to the assignment area where it will be run through Unicheck, a plagiarism checker. (NOTE: non original work will NOT be accepted and you will receive a 0 for work that is not your own).
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