Write a paper about your startup by following the instructions and answering the questions (use the numbers of this assignment in your paper as the number of the chapters). The minimum of your paper should be 6A4, the maximum 8A4. Use the APA paper citation.
The paper should give insight in the strengths and weaknesses of your (sustainable) start-up and should lead to a conclusion about the viability of your (fictional) start. It should conclude with a recommendation and next steps.
1. introduction (1 points)
– Which Sustainable Development Goal (SDG) is most important to you and why?
– Describe your startup. How is your startup related to that SDG?
2. Sustainable Business Model Canvas & Value Map (1 points)
– Make a Value map and a Sustainable Business Model Canvas for your own start-up. The value map is optional.
3. Jobs to be done (3 points)
– Describe the main job of your customers for your own start-up and fill in the JTBD canvas
– Map the jobs of the customers for your own start-up
– Find unserved needs of the customers for your own start-up
– Create goal based personas of the customers for your own start-up
– Write job stories for the customers for your own start-up
– Describe & test hypotheses for your own start-up
– Create a consumption journey map of the customers for your own start-up
NB. You should at least use all tools unless you conclude that a certain tool isn’t applicable in the case of your startup.
4. Service Logic (1 point)
– What kind of service can you link to the product of your startup?
– What are the advantages and disadvantages for both customers and businesses?
5. Circular economy (1 point)
– Describe the ideal circular closed-loop value chain of your startup.
– What partners do you need to realize this circular closed-loop value chain?
6. Alliances 1 (1 point)
What are the interests of all stakeholders of your startup? Does your startup meet those interests?
Identify all the societal needs, benefits, and harms that are or could be embodied in the value chain. (for example: Nontraditional segments in advanced countries?, Possibilities at the bottom of the pyramid?)
What does this mean for the cooperation of your startup with other parties?
7. Results & three dimensionality (1 point)
Prioritize your sustainability goals.
What are your KPIs?
How are you going to monitor & manage performance?
What are the criteria for the people youre going to hire for your startup?
8. Recommendation and next steps (1 point)
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