Which trends in McDonalds external environment are likely to have the greatest impact on the companys ability to sustain a competitive advantage?

McDonalds Corporation

read the material carefully, answer the following questions, write a conclusion briefly for each question and reply to a post, agree or disagree, write some brief thoughts.

1. Which trends in McDonalds external environment are likely to have the greatest impact on the companys ability to sustain a competitive advantage?
2. How is McDonalds positioned vis–vis its major competitors?
3. Which business-level strategy does McDonalds employ? Is it effective? How so?
4. Which international strategy does McDonalds employ? Is it effective? How so?

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