Why does Kloeckner and Co have to engage in digital transformation?

The case study questions are:

1. Why does Kloeckner and Co have to engage in digital transformation?
2. How will Kloeckners resources and capabilities need to change as they transform from a traditional steel distributor to a company able to compete in the digital age?
3. What strengths can Gisbert Ruehl build on as he seeks to transform Kloeckner? What challenges does he face as he seeks to change or develop new resources and capabilities?

Please refer to the case study Questions and instruction document attached for more details.

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